February 26, 2008
Can Marketcetera be viable competition for Charles River and LatentZero ? Interesting that their website makes no mention of the “sell market data and trading services” strategy that Matt Asay details. They would appear to be following an interesting variation of classic platform strategy a la Ferguson. Except in this case they’re not commoditising the layers below. They’re attempting to commoditise the layer above – the OMS – then lock clients into the layer below – the market data and services. It will be interesting to see how they execute on this novel strategy.